Analyzing the social web - Golbeck, Jennifer (Waltham, Mass. Morgan Kaufmann, 2013)
Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.
Keywords: Social media; Social networks; Human-computer interaction