APA (7th ed.) Citation

Rijkenberg, J. (2001). Concepting: Creating successful brands in a communication-oriented era. World Advertising Research Center.

Chicago Style (17th ed.) Citation

Rijkenberg, Jan. Concepting: Creating Successful Brands in a Communication-oriented Era. Henley-on-Thames, UK: World Advertising Research Center, 2001.

MLA (9th ed.) Citation

Rijkenberg, Jan. Concepting: Creating Successful Brands in a Communication-oriented Era. World Advertising Research Center, 2001.

Warning: These citations may not always be 100% accurate.