Management lessons from Mayo Clinic inside one of the world's most admired service organizations
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Se...
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| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
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New York
McGraw-Hill
c2008.
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