APA (7th ed.) Citation

Kotler, P., & Roberto, N. (1989). Social marketing: Strategies for changing public behavior. Free Press Collier Macmillan.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Ned Roberto. Social Marketing: Strategies for Changing Public Behavior. New York, London: Free Press Collier Macmillan, 1989.

MLA (9th ed.) Citation

Kotler, Philip, and Ned Roberto. Social Marketing: Strategies for Changing Public Behavior. Free Press Collier Macmillan, 1989.