00000cam a22000008a 4500 UP-1685523046126236764 Buklod 20121206112218.0 m |o d | ta 121206s2011 xx d r |||| u| 9780470487532 (cloth) (iLib)UPMNL-00012502487 Ph-8540 Megatexts Php6300.00 UPPharm eng HD 9665.5 E45 2012 Ellery, Tony. Pharmaceutical lifecycle management making the most of each and every brand Tony Ellery, Neal Hansen. Hoboken, N.J. John Wiley & Sons c2011. xxii, 389 pages 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes index. Drug Industry economics. Drug Approval economics. Economics, Pharmaceutical legislation & jurisprudence. Marketing methods. Pharmaceutical Preparations economics. Pharmaceutical industry. Hansen, Neal. FO UPMNL PHARM HD 9665.5 E45 2012 Book