APA-Zitierstil (7. Ausg.)

Wilcox, D. L., Agee, W. K., & Ault, P. H. (1998). Public relations: Strategies and tactics (5th ed.). Longman.

Chicago-Zitierstil (17. Ausg.)

Wilcox, Dennis L., Warren K. Agee, und Phillip H. Ault. Public Relations: Strategies and Tactics. 5th ed. New York: Longman, 1998.

MLA-Zitierstil (9. Ausg.)

Wilcox, Dennis L., et al. Public Relations: Strategies and Tactics. 5th ed. Longman, 1998.