Cohen, W. A. (2005). The marketing plan (4th ed.). Wiley.
Chicago Style (17th ed.) CitationCohen, William A. The Marketing Plan. 4th ed. Hoboken, NJ: Wiley, 2005.
MLA (9th ed.) CitationCohen, William A. The Marketing Plan. 4th ed. Wiley, 2005.
Warning: These citations may not always be 100% accurate.