Persuasive messages the process of influence

Persuasive messages the process of influence

Detalhes bibliográficos
Autor principal: Benoit, William L.
Formato: Livro
Idioma:English
Publicado em: Malden, MA Blackwell Pub. 2008.
Assuntos:
Persuasion (Rhetoric)
Persuasion (Psychology)
Social influence.
Attitude change.