00000nam a2200000 i 4500 UP-1685523046126129272 Buklod 20240117092120.0 a r |||| u| ta 240117t20222022nyu a b 001 0 eng 9780415726351 (Hardback) 9780415726368 (Paperback) 22299791 DLC DCHE rda eng DMLUC G 155 A1 M677 2022 Morrison, Alastair M. author. Tourism marketing in the age of the consumer Alastair M. Morrison. New York Routledge, Taylor & Francis Group 2022. xxvi, 757 pages illustrations (color) 25 cm text txt rdacontent unmediated rdamedia volume nc rdacarrier Includes bibliographical references and index. Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING. "Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together Hospitality industry Marketing. Service industries Marketing. Tourism Computer network resources. Tourism Marketing. FO UPD DAIT G 155 A1 M677 2022 UPD DCHE G 155 A1 M677 2022 Book