00000nam a22000008i 4500 UP-1685523046126115540 Buklod 20240112101654.0 a r |||| u| ta 240112s2022 enk b 001 0 eng 9781350174269 (paperback) 22202880 DLC DCHE rda eng DMLUC NK 1505 I26 2022 Iandoli, Luca 1972- author. Elegant design a designer's guide to harnessing aesthetics Luca Iandoli and Giuseppe Zollo. London Bloomsbury Visual Arts 2022. xvii, 180 pages color illustrations 27 cm. text txt rdacontent unmediated rdamedia volume nc rdacarrier Includes bibliographical references and index. The simplifying machine -- Beauty as effective complexity -- Subtract details -- Symmetry -- Grouping -- Splitting -- The power of the center -- Emphasizing -- Remixing -- Contrasting and balancing -- Design as aesthetic intelligence. "Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"-- Provided by publisher. Aesthetics. Design Philosophy. Zollo, Giuseppe author. FO UPD DCHE NK 1505 I26 2022 Book