00000cam a22000004a 4500 UP-1685523046126111268 Buklod 20240112093208.0 a r |||| u| ta 240112s2022 xx d 00| 0 | 9781119790778 (paperback) (Buklod)UP-99796217610231135 DLC DCHE rda eng DMLUC TX 911.3 M27 H395 2022 Hayes, David K. author. Revenue management for the hospitality industry David K. Hayes, Joshua D. Hayes and Peggy A. Hayes. 2nd edition. Hoboken, New Jersey John Wiley & Sons, Inc. ©2022. xviii, 456, I-6 pages illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Part I: Revenue management principles -- Chapter 1. Strategic pricing -- Chapter 2. Strategic pricing -- Chapter 3. Value -- Chapter 4. Differential pricing -- Chapter 5. The revenue manager's role -- Part II: Revenue management for hoteliers -- Chapter 6. Forecasting demand -- Chapter 7. Inventory and price management -- Chapter 8. Distribution channel management --Chapter 9. Data analysis and revenue management -- Chapter 10. Evaluation of revenue management efforts in lodging -- Part III: Revenue management for foodservice operators -- Chapter 11. Revenue management for food and beverage service -- Chapter 12. Evaluation of revenue management efforts in food and beverage services -- Part IV: Revenue management in action -- Chapter 13. Specialized application of revenue management -- Chapter 14. Building better business. "This revised and updated second edition of Revenue Management for the Hospitality Industry explains pricing and revenue management strategies using realistic and practical industry examples from hotels, restaurants, and many other hospitality industry segments that utilize differential pricing as a major revenue management tool. The book explains, in detail, what hospitality professionals must know and do to become effective revenue managers. A new chapter on data analysis addresses the dramatic rise in the importance of big-data collection and management, as well as the importance of revenue management-related data increasingly posted on social media and social network accounts. A running case throughout the book helps students discover how to incorporate revenue management principles and strategies address in the text's 14 chapters. The book is intended for students with prior knowledge and understanding of the hospitality industry."-- Provided by publisher. Hospitality industry Management. Hospitality industry Economic aspects. Hayes, Joshua D., author. Hayes, Peggy A., author. FO UPD DAIT TX 911.3 M27 H395 2022 UPD DCHE TX 911.3 M27 H395 2022 Book