APA (7 वां संस्करण) प्रशस्ति पत्र

Kotler, P., Opresnik, M. O., & Armstrong, G. (2018). Principles of marketing (17e, Global edition.). Pearson Higher Education.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

Kotler, Philip, Marc Oliver Opresnik, और Gary Armstrong. Principles of Marketing. 17e, Global edition. Harlow, England: Pearson Higher Education, 2018.

एमएलए (9वां संस्करण) प्रशस्ति पत्र

Kotler, Philip, et al. Principles of Marketing. 17e, Global edition. Pearson Higher Education, 2018.