APA (7th ed.) Citation

Kotler, P., Opresnik, M. O., & Armstrong, G. (2018). Principles of marketing (17e, Global edition.). Pearson Higher Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, Marc Oliver Opresnik, and Gary Armstrong. Principles of Marketing. 17e, Global edition. Harlow, England: Pearson Higher Education, 2018.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing. 17e, Global edition. Pearson Higher Education, 2018.