APA (7th ed.) Citation

Backman, M., & Butler, C. (2004). Big in Asia: 25 strategies for business success (revised & updated.). Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 25 Strategies for Business Success. revised & updated. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2004.

MLA (9th ed.) Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 25 Strategies for Business Success. revised & updated. Palgrave Macmillan, 2004.