Citazione Stile APA (7a Edizione)

Kotler, P. Marketing management: An Asian perspective (3rd ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore: Prentice Hall.

Citatione MLA (9a ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Prentice Hall.