Kotler, P. Marketing management: An Asian perspective (3rd ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore: Prentice Hall.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Prentice Hall.
Warning: These citations may not always be 100% accurate.