APA (7th ed.) Citation

Zikmund, W. G. (2003). Exploring marketing research (8th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 8th ed. Cincinnati, OH: Thomson/South-Western, 2003.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 8th ed. Thomson/South-Western, 2003.

Warning: These citations may not always be 100% accurate.