APA (7th ed.) Citation

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1965). Elements of marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Converse, Paul Dulaney, Harvey Wilborn Huegy, and Robert Victor Mitchell. Elements of Marketing. Englewood Cliffs, NJ: Prentice-Hall, 1965.

MLA (9th ed.) Citation

Converse, Paul Dulaney, et al. Elements of Marketing. Prentice-Hall, 1965.