Consumer behavior building marketing strategy

Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Best, Roger J., Coney, Kenneth A.
Format:	Book
Language:	English
Published:	Boston, MA Irwin/McGraw-Hill c1998.
Edition:	7th ed.
Subjects:	Consumer behavior > United States. Consumer behavior > Case studies. > United States. Market surveys > United States.