APA-Zitierstil (7. Ausg.)

Hawkins, D. I., Best, R. J., & Coney, K. A. (1998). Consumer behavior: Building marketing strategy (7th ed.). Irwin/McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Hawkins, Del I., Roger J. Best, und Kenneth A. Coney. Consumer Behavior: Building Marketing Strategy. 7th ed. Boston, MA: Irwin/McGraw-Hill, 1998.

MLA-Zitierstil (9. Ausg.)

Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 7th ed. Irwin/McGraw-Hill, 1998.