Hawkins, D. I., Best, R. J., & Coney, K. A. (1998). Consumer behavior: Building marketing strategy (7th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationHawkins, Del I., Roger J. Best, and Kenneth A. Coney. Consumer Behavior: Building Marketing Strategy. 7th ed. Boston, MA: Irwin/McGraw-Hill, 1998.
MLA citiranjeHawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 7th ed. Irwin/McGraw-Hill, 1998.
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