Stein, D. B., & Kemske, F. (1997). Write on target: The direct marketer's copywriting handbook. NTC Business Books.
Chicago Style (17th ed.) CitationStein, Donna Baier, and Floyd Kemske. Write on Target: The Direct Marketer's Copywriting Handbook. Lincolnwood, IL: NTC Business Books, 1997.
MLA (9th ed.) CitationStein, Donna Baier, and Floyd Kemske. Write on Target: The Direct Marketer's Copywriting Handbook. NTC Business Books, 1997.
Warning: These citations may not always be 100% accurate.