Resisting McDonaldization

Detaylı Bibliyografya
Yazar:	Smart, Barry
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	London Sage c1999
Konular:	Capitalism. Consumer behavior. Consumption (Economics) Fast food restaurants. Franchises (Retail trade) Industrial management. Marketing. McDonald's Corporation.