APA aipamena

Cateora, P. R., & Richardson, L. (1967). Readings in marketing: The qualitative and quantitative areas. Appleton-Century-Crofts.

Chicago Style aipamena

Cateora, P R., and Lee Richardson. Readings in Marketing: The Qualitative and Quantitative Areas. New York: Appleton-Century-Crofts, 1967.

MLA aipamena

Cateora, P R., and Lee Richardson. Readings in Marketing: The Qualitative and Quantitative Areas. Appleton-Century-Crofts, 1967.