Professional practice in health care marketing proceedings of the American College of Healthcare Marketing - aWinston, William J., ed.; National Health Care Marketing Symposium (1985 : Kansas City, Mo.). (New York Haworth Press, 1985)
Contains select proceedings of the National Health Care Marketing Symposium presented in Kansas City during Feb. 1985 by the American College of Healthcare Marketing.
"Has also been published as Health marketing quarterly, volume 3, numbers 2/3, winter 1985/1986/spring 1986"--T.p. verso.
Keywords: Marketing research -- Congresses; Medical care -- Marketing -- Case studies; Medical care -- Marketing -- Congresses; Medical care -- Marketing -- Congresses. -- United States