Cita APA (7th ed.)

Keegan, W. J., & Green, M. C. (1997). Principles of global marketing. Prentice Hall.

Cita Chicago (17th ed.)

Keegan, Warren J., i Mark C. Green. Principles of Global Marketing. Upper Saddle River, NJ: Prentice Hall, 1997.

Cita MLA (9th ed.)

Keegan, Warren J., i Mark C. Green. Principles of Global Marketing. Prentice Hall, 1997.