APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (1997). Principles of global marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Principles of Global Marketing. Upper Saddle River, NJ: Prentice Hall, 1997.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Principles of Global Marketing. Prentice Hall, 1997.