Citazione Stile APA (7a Edizione)

Keegan, W. J., & Green, M. C. (1997). Principles of global marketing. Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Keegan, Warren J., e Mark C. Green. Principles of Global Marketing. Upper Saddle River, NJ: Prentice Hall, 1997.

Citatione MLA (9a ed.)

Keegan, Warren J., e Mark C. Green. Principles of Global Marketing. Prentice Hall, 1997.