Citazione Stile APA (7a Edizione)

Boyd, H. W. (1964). Marketing research: Text and cases. Irwin.

Citazione stile Chigago Style (17a edizione)

Boyd, Harper W. Marketing Research: Text and Cases. Homewood, IL: Irwin, 1964.

Citatione MLA (9a ed.)

Boyd, Harper W. Marketing Research: Text and Cases. Irwin, 1964.