Fill, C. (1995). Marketing communications: Frameworks, theories, and applications. Prentice Hall.
Chicago Style (17th ed.) CitationFill, Chris. Marketing Communications: Frameworks, Theories, and Applications. London: Prentice Hall, 1995.
MLA (9th ed.) CitationFill, Chris. Marketing Communications: Frameworks, Theories, and Applications. Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.