TY - BOOK T1 - Marketing by objectives for hospitals A1 - MacStravic, Robin E. Scott LA - English PP - Germantown, MD PB - Aspen Systems Corp. YR - 1980 UL - https://tuklas.up.edu.ph/Record/UP-1685523046125061510 OP - 280 NO - Includes bibliographies and index. CN - RA965.5 M32 SN - 0894431749 KW - Economic, Hospital. KW - Hospital care : Marketing. KW - Marketing of health serivces. ER -