Cita APA (7th ed.)

Bliss, P. (1963). Marketing and the behavioral sciences. Allyn and Bacon.

Cita Chicago (17th ed.)

Bliss, Perry. Marketing and the Behavioral Sciences. Boston: Allyn and Bacon, 1963.

Cita MLA (9th ed.)

Bliss, Perry. Marketing and the Behavioral Sciences. Allyn and Bacon, 1963.