APA (7th ed.) Citation

Bliss, P. (1963). Marketing and the behavioral sciences. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Bliss, Perry. Marketing and the Behavioral Sciences. Boston: Allyn and Bacon, 1963.

MLA (9th ed.) Citation

Bliss, Perry. Marketing and the Behavioral Sciences. Allyn and Bacon, 1963.