APA (7th ed.) Citation

Cannon, J. T., & Wichert, J. A. (1953). Marketing: Text and cases. McGraw-Hill.

Chicago Style (17th ed.) Citation

Cannon, J. Thomas, and Jack A. Wichert. Marketing: Text and Cases. New York: McGraw-Hill, 1953.

MLA (9th ed.) Citation

Cannon, J. Thomas, and Jack A. Wichert. Marketing: Text and Cases. McGraw-Hill, 1953.