Introduction to marketing communication an integrated approach

Detalhes bibliográficos
Autor principal:	Burnett, John 1944-
Outros Autores:	Moriarty, Sandra Ernst
Formato:	Livro
Idioma:	English
Publicado em:	Upper Saddle River, NJ Prentice Hall International c1998
Assuntos:	Advertising campaigns. Communication in marketing.