Introduction to marketing communication an integrated approach

Introduction to marketing communication an integrated approach

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Bibliografische gegevens
Hoofdauteur: Burnett, John 1944-
Andere auteurs: Moriarty, Sandra Ernst
Formaat: Boek
Taal:English
Gepubliceerd in: Upper Saddle River, NJ Prentice Hall International c1998
Onderwerpen:
Advertising campaigns.
Communication in marketing.