APA (7th ed.) Citation

Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: An integrated approach. Prentice Hall International.

Chicago Style (17th ed.) Citation

Burnett, John, and Sandra Ernst Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, NJ: Prentice Hall International, 1998.

MLA (9th ed.) Citation

Burnett, John, and Sandra Ernst Moriarty. Introduction to Marketing Communication: An Integrated Approach. Prentice Hall International, 1998.