Cita APA (7th ed.)

Baker, M. J. (1999). The IEBM encyclopedia of marketing. International Thomson Business Press.

Cita Chicago (17th ed.)

Baker, Michael John. The IEBM Encyclopedia of Marketing. London: International Thomson Business Press, 1999.

Cita MLA (9th ed.)

Baker, Michael John. The IEBM Encyclopedia of Marketing. International Thomson Business Press, 1999.