Health marketing and consumer behavior a guide to basic linkages

Health marketing and consumer behavior a guide to basic linkages

Detalhes bibliográficos
Autor principal: Winston, William J.
Resource Type: Livro
Idioma:English
Publicado em: New York Haworth Press c1985
Assuntos:
Consumer satisfaction.
Marketing of Health Services.
Medical care > Marketing.
Physicians > Attitudes.
Sick > Attitudes.