APA (7th ed.) Citation

Westfall, R. L., & Boyd, H. W. (1961). Cases in marketing management. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Westfall, Ralph L., and Harper W. Boyd. Cases in Marketing Management. Homewood, IL: Richard D. Irwin, 1961.

MLA (9th ed.) Citation

Westfall, Ralph L., and Harper W. Boyd. Cases in Marketing Management. Richard D. Irwin, 1961.