Greyser, S. A. (1992). Cases in advertising and communications management (3rd ed.). Prentice Hall.
Citace podle Chicago (17th ed.)Greyser, Stephen A. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, N J: Prentice Hall, 1992.
Citace podle MLA (9th ed.)Greyser, Stephen A. Cases in Advertising and Communications Management. 3rd ed. Prentice Hall, 1992.
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