Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Shimp, Terence A.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Fort Worth, TX Dryden Press c1997
Ábhair:
Advertising.
Communication in marketing.
Marketing.