Advertising, promotion and supplemental aspects of integrated marketing communication

Advertising, promotion and supplemental aspects of integrated marketing communication

Manylion Llyfryddiaeth
Prif Awdur: Shimp, Terence A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Fort Worth, TX Dryden Press c1997
Pynciau:
Advertising.
Communication in marketing.
Marketing.