APA引文

Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.

MLA引文

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.