Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.
Цитирование в стиле Чикаго (17-е изд.)Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.
Цитирование MLA (9-е изд.)Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.