Citazione Stile APA (7a Edizione)

Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.

Citazione stile Chigago Style (17a edizione)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.

Citatione MLA (9a ed.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.