Cita APA (7a ed.)

Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.

Cita Chicago Style (17a ed.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.

Cita MLA (9a ed.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.