Παραπομπή σε μορφή APA (7η εκδ.)

Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.

Παραπομπή σε μορφή MLA (9th εκδ.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.