Dyfyniad APA

Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.

Dyfyniad Arddull Chicago

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.

Dyfyniad MLA

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.

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