Cita APA (7th ed.)

Shimp, T. A. (1997). Advertising, promotion and supplemental aspects of integrated marketing communication. Dryden Press.

Cita Chicago (17th ed.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Fort Worth, TX: Dryden Press, 1997.

Cita MLA (9th ed.)

Shimp, Terence A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Dryden Press, 1997.