TY  - BOOK
T1  - Advertising communications & promotion management
A1  - Rossiter, John R.
A2  - Percy, Larry
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 1997
UL  - https://tuklas.up.edu.ph/Record/UP-1685523046124920175
OP  - 640
CN  - HF 5821 R68 1997
SN  - 0071155147
KW  - Advertising.
KW  - Communication in marketing.
KW  - Sales promotion.
ER  -