APA (7th ed.) Citation

Rossiter, J. R., & Percy, L. (1997). Advertising communications & promotion management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising Communications & Promotion Management. New York: McGraw-Hill, 1997.

MLA (9th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising Communications & Promotion Management. McGraw-Hill, 1997.