APA-Zitierstil (7. Ausg.)

Hepner, H. W. 1. (1964). Advertising: Creative communication with consumers. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Hepner, Harry Walker 11893-. Advertising: Creative Communication with Consumers. New York: McGraw-Hill, 1964.

MLA-Zitierstil (9. Ausg.)

Hepner, Harry Walker 11893-. Advertising: Creative Communication with Consumers. McGraw-Hill, 1964.