Strategic sport communication

Strategic Sport Communication, second edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces...

Полное описание

Библиографические подробности
Главные авторы: Pedersen, Paul Mark PhD (Автор), Laucella, Pamela C. PhD (Автор), Kian, Edward (Ted) M. PhD (Автор), Geurin, Andrea N. PhD (Автор)
Формат:
Язык:English
Опубликовано: Champaign, IL Human Kinetics [2017]
Редактирование:Second edition.
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