Strategic sport communication

Strategic Sport Communication, second edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces...

Szczegółowa specyfikacja

Opis bibliograficzny

Główni autorzy:	Pedersen, Paul Mark PhD (Autor), Laucella, Pamela C. PhD (Autor), Kian, Edward (Ted) M. PhD (Autor), Geurin, Andrea N. PhD (Autor)
Format:	Książka
Język:	English
Wydane:	Champaign, IL Human Kinetics [2017]
Wydanie:	Second edition.
Hasła przedmiotowe:	Communication in sports. Sports administration.