Strategic sport communication

Strategic Sport Communication, second edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Pedersen, Paul Mark PhD (Author), Laucella, Pamela C. PhD (Author), Kian, Edward (Ted) M. PhD (Author), Geurin, Andrea N. PhD (Author)
פורמט: ספר
שפה:English
יצא לאור: Champaign, IL Human Kinetics [2017]
מהדורה:Second edition.
נושאים: