Strategic sport communication

Strategic Sport Communication, second edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces...

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Bibliographic Details

Main Authors:	Pedersen, Paul Mark PhD (Author), Laucella, Pamela C. PhD (Author), Kian, Edward (Ted) M. PhD (Author), Geurin, Andrea N. PhD (Author)
Format:	Book
Language:	English
Published:	Champaign, IL Human Kinetics [2017]
Edition:	Second edition.
Subjects:	Communication in sports. Sports administration.